When it comes to the types of subjects that students and children alike will be exposed to the most, it's hard to deny the impact that drinking and driving can have. There are various dangers to be seen here and there should be attention drawn to this particular topic through various means. Is it possible that items like bus wraps can make this more of a focal point? Judging by a recent article that spoke about the benefits of billboards, I have reason to believe that this is true.
CN Weekly posted an article about a winning billboard that was designed with the intention of directing the attention of viewers towards the topic of drinking and driving. Victoria Barone, a 17-year-old New York high school student was the individual responsible for this particular item being made. This idea is interesting enough but the way that the billboard in question was made is especially intriguing. Execution is crucial, after all, and those who create bus wraps will be able to agree.
As the report retailed, Barone's wrap showed the word "intoxicated" but the interesting part is that the term "toxic," hidden in the longer word, was highlighted in order to stand out. It's a simple process but it goes without saying that even the simplest of measures can have a great impact. In order to illustrate this point, the article talked about a vehicle wrap created by a student, named Tabita McGill, from the same high school. McGill's wrap showed the message, "your life is greater than that text."
Both of these concepts are great for driving awareness towards a strong cause and I am sure that companies like JMR Graphics would be able to agree. Bus wraps and billboards can be created with the highest level of quality set in place, provided the manufacturers are up to the task. Out-of-home advertising holds a tremendous amount of potential, which means that it should not be overlooked. If anything, it can be argued that this form of advertising should be used more often.
It's clear that there are many causes that can garner attention and I am of the opinion that drunk driving is one of the most prominent. Many aspects will be able to help bolster this message, though, and the implementation of bus wraps and billboards alike cannot hurt. However, it is not enough for them to simply be utilized; they must also be constructed with the highest level of quality set in place. If this is done, I have no doubt that the messages being conveyed will be even stronger.
CN Weekly posted an article about a winning billboard that was designed with the intention of directing the attention of viewers towards the topic of drinking and driving. Victoria Barone, a 17-year-old New York high school student was the individual responsible for this particular item being made. This idea is interesting enough but the way that the billboard in question was made is especially intriguing. Execution is crucial, after all, and those who create bus wraps will be able to agree.
As the report retailed, Barone's wrap showed the word "intoxicated" but the interesting part is that the term "toxic," hidden in the longer word, was highlighted in order to stand out. It's a simple process but it goes without saying that even the simplest of measures can have a great impact. In order to illustrate this point, the article talked about a vehicle wrap created by a student, named Tabita McGill, from the same high school. McGill's wrap showed the message, "your life is greater than that text."
Both of these concepts are great for driving awareness towards a strong cause and I am sure that companies like JMR Graphics would be able to agree. Bus wraps and billboards can be created with the highest level of quality set in place, provided the manufacturers are up to the task. Out-of-home advertising holds a tremendous amount of potential, which means that it should not be overlooked. If anything, it can be argued that this form of advertising should be used more often.
It's clear that there are many causes that can garner attention and I am of the opinion that drunk driving is one of the most prominent. Many aspects will be able to help bolster this message, though, and the implementation of bus wraps and billboards alike cannot hurt. However, it is not enough for them to simply be utilized; they must also be constructed with the highest level of quality set in place. If this is done, I have no doubt that the messages being conveyed will be even stronger.
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